And from Microsoft? Bookmarked this to share with readers and friends… cool concept, except possibly the targeted ad idea. Here’s the BloggingStocks article - “Microsoft looks to revolutionize your grocery shopping”:

The first of these mediacarts will be in ShopRite supermarkets on the East Coast later this year. For shoppers that have a ShopRite loyalty card, they will be able to get online at home and enter their shopping lists. Once they hit the stores, they will then be able to swipe their cards into the MediaCart, and their list will magically appear.

The carts will be able to keep track of items as they are gathered and will even keep track of the consumer’s running bill as well as give them the option to pay for their merchandise without having to wait in the checkout line. I’m not really sure how this would work with weighed items such as produce, but I’m sure Microsoft has thought of this as well.